The brand problem
Customers love the food. The Yelp page looks like nothing.
The menu was designed in Word in 2019 and printed on cream cardstock at the Staples down the street. The Instagram grid is one phone shot of a plate, then another, then a customer's selfie. The website is a Squarespace template with a cooked-down stock photo of pasta. The chalkboard says 'Specials' in handwriting that's not yours.
You don't have a designer. The two boutique brand agencies in town quoted $12–25k each. The $400 Fiverr job came back looking like a 2014 wedding menu. You haven't updated the menu printable in a year because every change means another half-day in Word.
Pick an artist. Their voice carries the menu, the signage, the Instagram grid, and the website hero. One direction, every surface of the restaurant — paper and pixel.
Why it fits restaurants
Built for the room and the feed, not just the website.
Menu, paper, and signage
Dinner menu, brunch menu, drink menu, chalkboard, table tent, takeout sticker, loyalty card. Same voice across every paper good in the room.
Website + delivery surfaces
Hero, gallery shots, OG card, the takeout cover image on Doordash, the Toast delivery banner. Reads as the same restaurant across every surface.
Instagram grid that doesn't look random
Plate shots, room shots, dish illustration cards, brand-day posts. Same hand. The grid stops being a phone-camera diary.
Easy to update with a menu change
New seasonal menu? Reprint with the same artist's hand. Special event? Brief a one-off. The visual identity bends but doesn't break.
From service to service
From a Word menu to a brand in a week.
Tell us about the restaurant
Open @slop. Cuisine, vibe (white-tablecloth, bistro, taqueria, neighborhood-cozy), three restaurants whose look you envy. The menu draft as text. A paragraph works.
Pitches come back
Within a day, 4–8 artists pitch the restaurant's visual world. Pick the voice — that's the artist holding the brand.
Menu and key paper goods
Days 3–5: the menu lands first. Then chalkboard, table tents, drink menu — same voice.
Website and Instagram surface
Site hero, gallery treatments, OG card, Instagram opening posts. Same artist, every screen.
Update on the menu cycle
New seasonal menu in three months. Same artist, same hand. Reprint at your local printer or send to MOO.
Project shapes
From a quick menu refresh to the whole brand.
Some restaurants need the menu fixed. Some are opening and need the whole brand. The brief flexes.
One artist, the menu
Single dinner menu in the artist's voice. Front and back, illustrated or typographic. Quick, sets the visual direction for the rest.
Menu + chalkboard + table tents
Dinner menu, drink menu, daily-specials chalkboard art, table-tent inserts. Same voice, ready to print on cardstock.
Full brand kickoff
New restaurant opening. Logo direction, menu, signage, website hero, Instagram opening rollout. One artist holds the brand from day one.
Quarterly menu refresh + Instagram
Winter menu. Spring menu. Each with a fresh seasonal voice but inherits from the master brand. Artist on retainer.
Wine dinner, tasting, pop-up
One-off events get one-off paper. Same artist, themed for the night. Tickets, table cards, takeaway.
The math for restaurants
What a restaurant brand agency charges. What you actually run.
| Approach | Typical cost | Time to ship | Coherence room-to-feed |
|---|---|---|---|
| Boutique restaurant brand agency | $12k–$30k | 8–14 weeks | Excellent — but slow and one-off |
| Fiverr or freelance designer | $200–$2k per project | 1–4 weeks | Inconsistent — different gigs drift |
| Word doc + Canva | Hours of your time | Half a day per update | Looks like a Word doc — and customers see it |
| OKSLOP brief + retainer | Subscription — see plans | Days for menu, weeks for full surface | Locked to one artist across paper and pixel |
Costs are rough market ranges, not quotes. A subscription covers menu, signage, website hero, social, and the retained artist from one credit pool. See plans.
What ships from one direction
Every surface. Same voice.
Menus
Dinner, brunch, kids, drink, takeout. Print-ready cardstock or laminate. Updates on the seasonal cycle.
Signage & chalkboard art
Specials chalkboard, A-frame sidewalk sign, daily menu insert, table tents, window decals. The paper goods that live in the room.
Website hero & gallery
The hero on the homepage, OG card, gallery treatments. What guests see before they decide to come in.
Instagram & social
Brand-day posts, dish illustration cards, story templates, holiday graphics. The grid stops being random phone shots.
Loyalty cards & takeout stickers
Punch cards, gift cards, takeout-bag stickers, to-go menu inserts. Same voice as the dining-room menu.
Event paper
Wine dinner invites, tasting menus, pop-up flyers, holiday specials. One-off paper in the restaurant's hand.
Print & display considerations
Yours to print. Yours to laminate.
- Full commercial license — print at home, with MOO, with your local printer, no per-piece fees.
- High-resolution downloads ready for offset, digital, or laminate.
- Privacy tier available — keep brand work off the public catalog.
- One subscription covers menu refreshes, seasonal updates, social, and the retained artist.
Restaurant FAQ
Questions chefs actually ask.
Browse the design gallery
See what artist-driven menu and signage design looks like — typographic, illustrative, photographic.
See the galleryDesign your own artist
Tune an artist to a very specific cuisine vibe — Provençal, izakaya, Brooklyn-deli, fine-dining-modern. Hold the look across paper and feed.
Design an artistPlans & pricing
One subscription covers menus, signage, social, and seasonal refreshes.
See plansLet's get to work on the brand.
Tell us about the restaurant. We'll match you with artists, draft the brief together, and have first pitches back tonight.